Bright Directions Advisor-Guided 529 College Savings Program

We compare the total average asset-based expense ratio of the plan to other 529 savings plans. We also compare the asset-based expense attributable to program manager and administrator fees, because these represent the additional costs of using the 529 plan over and above the costs of investing directly in the plan’s underlying investments. We also adjust for plans that charge on enrollment fee and/or annual account management fee. For advisor-sold plans, we compare the sales loads on the "A" share class. And we also penalize plans offering a menu of investment options that you can find in a different 529 plan but at a lower cost.

How "state-of-the-art" is this 529 plan? What extra features does it provide for the benefit of its participants? Among the features we look for are investment menus covering the full range of investor risk; the ability of the plan to hire and fire investment managers or replace their underlying mutual funds; creditor protection under the sponsoring state’s laws; FDIC-insured options; purchase rewards programs; other participant perks; and minimum and maximum contribution restrictions.

No one likes unpleasant surprises, and here we look for the warning signs. We assign a rating to the 529 plans based on many considerations including industry experience of the outside program managers; plan popularity; risk of plan upheaval; quality of program disclosures and other materials; state due diligence practices; investment reporting; flexibility to make account changes; withdrawal restrictions; and rollover procedures.

The Resident 5-Cap Rating may be higher than the Non-Resident 5-Cap Rating if the 529 plan or the state offering it provides special benefits to residents of the state. These benefits might consist of a state tax deduction or credit for contributions to the plan that are not available for contributions to an out-of-state 529 plan; a matching contribution program; a break on fees and expenses; an advantage in computing eligibility for state-funded financial aid programs; or any other potentially valuable advantage.