Newcomer enters the 529 loyalty-rebate business

A new free service allows online shoppers to earn rebates on purchases that can be directed to 529 savings plans. Little Grad, Inc. is a private company based in San Francisco with its rebate program available at By downloading a small software program onto your computer, Little Grad rebate partners are automatically identified during your normal online shopping. More than one thousand online retailers are listed as part of the service.

Fidelity Investments has also partnered with Little Grad for families interested in setting up a new 529 savings account. However, rebates can be directed to any 529 plan or bank account.
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