Nebraska college savings plan is getting a rebrand

Nebraska State Treasurer John Murante announced Friday that the Nebraska sponsored TD Ameritrade 529 College Savings Plan is being rebranded to the Bloomwell 529 Education Savings Plan.

According to the State Treasurer's Office, the refreshed plan will remain part of the Nebraska Educational Savings Plan Trust (NEST) and continue to be administered by Treasurer Murante, as Trustee. Union Bank & Trust, the program manager for the Nebraska College Savings Program, will take the place of TD Ameritrade in marketing the plan.

Officials said the rebranding will take effect July 23, with a new website debuting the same day. The plan’s investment options will remain the same and no action will be required by account owners or advisors. After the rebranding, account owners will see reduced fees and benefit from the investment expertise of Wilshire Associates. The Nebraska Investment Council will continue to have oversight of the plan’s investments.
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