Sallie Mae "How America Saves for College" Survey shows that college savings are up
The study also found that more parents are using a general savings account than any other method, and that families tend to use multiple vehicles to save for college.
Of the half of families who are not yet saving for college, the primary reason non-savers give is that they don't have the money.
The survey is based on 2,020 parents of children under the age of 18.