How to win more merit scholarships

Written by Mark Kantrowitz | Updated May 7, 2020

There are several strategies that students can use to win more merit scholarships. These strategies include an expanded search for scholarships and improvements in the student’s academic performance.

When searching for scholarships using a free online scholarship matching service, answer the optional questions in addition to the required questions. Students who answer the optional questions tend to match twice as many scholarships, on average, as compared with students who answer just the required questions. The optional questions trigger the inclusion of specific scholarships in the scholarship search results.

Even though everything seems to be online these days, don’t neglect the offline world. Look for scholarships in scholarship listing books, which can be found in the local public library or bookstore. While the online scholarship search tools provide a targeted search, scholarship listing books allow for random exploration. Be sure to check the copyright date of a scholarship listing book before using it. If a scholarship listing book is more than a year or two old, it is too old to be useful, since about 10% of the scholarship listings change each year.

It is important to apply for every scholarship for which you are eligible, no matter how small. You can’t win if you don’t apply. Smaller scholarships and essay competitions tend to be easier to win because fewer students apply. Small scholarships can add up – every dollar you win is a dollar less you’ll have to borrow – and they add credentials that can help you win bigger awards. Scholarships also provide practice for college admissions essays and interviews. 

Another tip is to practice for the PSAT. The October administration of the PSAT during the junior year in high school is used to prequalify students for the National Merit Scholarship. About 1% of the students who take the PSAT will qualify as Finalists. About half of the Finalists will receive a $2,500 scholarship.

Although most private scholarships do not ask about the student’s academic performance, students with better grades and admissions test scores tend to match and win more scholarships.

Improvements in the student’s high school grade point average (GPA) and studying for college admissions tests can increase the student’s likelihood of winning a generous merit scholarship from a less well known college or university.

Some colleges and universities offer academic scholarships to attract admissions applications from talented students. These academic scholarships are based on specific thresholds for the student’s high school GPA, admissions test scores and class rank. Generally, students whose admissions test scores are in the top 25% for the college or university may qualify for merit money. Information about the test score range of enrolled freshmen can be found in the Admissions tab of a college or university’s detail page on the College Navigator web site.

Was this article helpful?

About the author

Mark Kantrowitz is a nationally-recognized expert on student financial aid, scholarships and student loans. His mission is to deliver practical information, advice and tools to students and their families so they can make informed decisions about planning and paying for college. Mark writes extensively about student financial aid policy. He has testified before Congress and federal/state agencies about student aid on several occasions. Mark has been quoted in more than 10,000 newspaper and magazine articles. He has written for the New York Times, Wall Street Journal, Washington Post, Reuters, Huffington Post, U.S. News & World Report, Money Magazine, Bottom Line/Personal, Forbes, Newsweek and Time Magazine. He was named a Money Hero by Money Magazine. He is the author of five bestselling books about scholarships and financial aid, including How to Appeal for More College Financial Aid, Twisdoms about Paying for College, Filing the FAFSA and Secrets to Winning a Scholarship. Mark serves on the editorial board of the Journal of Student Financial Aid and the editorial advisory board of Bottom Line/Personal (a Boardroom, Inc. publication). He is also a member of the board of trustees of the Center for Excellence in Education. Mark previously served as a member of the board of directors of the National Scholarship Providers Association. Mark is currently Publisher of PrivateStudentLoans.guru, a web site that provides students with smart borrowing tips about private student loans. Mark has served previously as publisher of the Cappex.com, Edvisors, Fastweb and FinAid web sites. He has previously been employed at Just Research, the MIT Artificial Intelligence Laboratory, Bitstream Inc. and the Planning Research Corporation. Mark is President of Cerebly, Inc. (formerly MK Consulting, Inc.), a consulting firm focused on computer science, artificial intelligence, and statistical and policy analysis. Mark is ABD on a PhD in computer science from Carnegie Mellon University (CMU). He has Bachelor of Science degrees in mathematics and philosophy from MIT and a Master of Science degree in computer science from CMU. He is also an alumnus of the Research Science Institute program established by Admiral H. G. Rickover.

Full bio →

A good place to start:

See the best 529 plans, personalized for you

Helping families save for college since 1999
Join our email list

The latest articles and tips to help parents stay on track with saving and paying for college, delivered to your inbox every week.

Frequently featured in:

Saving For College is an unbiased, independent resource for parents and financial professionals, providing them with information and tools to understand the benefits of 529 college savings plans and how to meet the challenge of increasing college costs.

20533 Biscayne Blvd Ste 4 #199 Miami, FL 33180-1501Phone: (585) 286-5426Copyright © 2025 Saving for College, LLC. All Rights Reserved