Saving For College Announces 2024 529 Ratings and New Award Designations

Written by Martha Kortiak Mert | September 24, 2024

Saving For College is pleased to announce the results of its 2024 529 Ratings. First introduced in 1999, these ratings provide families and financial advisors with an objective, independent measure of the overall attractiveness of each 529 plan. 

Over the past year, Saving For College has overhauled the methodology used to determine these ratings. The new rating methodology has been designed to reflect how 529 plans have evolved and the expectations of today’s consumers. Among the major changes in this year’s 529 Ratings are:

  • New evaluation categories. This year, we’ve added new categories for ‘Ease of Use’ and ‘Savings Success’ to determine a 529 plan’s ability to provide positive savings outcomes. 
  • Resident benefits are evaluated using a separate three-tier metric to help consumers easily evaluate the attractiveness of their state plan based on state tax deductions and credits and other state-specific incentives for resident account owners.
  • Advisor-sold 529 plans are evaluated using criteria different from those of direct-sold 529 plans, and each group is rated separately against similar plans.

The 529 Ratings still use the familiar 5-Cap scale, but Saving for College is introducing new award tiers to recognize the best-performing plans.

top of the class 2024 badge

The “Top of the Class” award identifies the very best of the best 529 plans. Plans that received this designation in 2024 have outscored over 80% of their category peers. For 2024, nine direct-sold plans and four advisor-sold plans received this distinction:

Top of the Class 2024 – Direct-Sold Plans

STATE SPONSOR
PLAN NAME
Maryland
Alaska
West Virginia
West Virginia
Alaska
California
New Jersey
Georgia
Kansas

Top of the Class 2024 – Advisor-Sold Plans

STATE SPONSOR
PLAN NAME
Ohio
Alaska
West Virginia
Nevada
high honors 2024 badge

The “High Honors” award identifies outstanding 529 plans in each plan category that have achieved ratings above the average score for their category.

honors 2024 badge

The “Honors” Award identifies additional plans representing excellent, high-performing 529 plan options for college savers.

Our 529 Ratings page includes the full list of rated plans, including any special designations awarded, their overall ratings, and resident benefit scores.

Each year, Saving For College spends thousands of hours compiling data, conducting analyses, and reviewing 529 plans to assemble the most comprehensive 529 Ratings available. The 529 Ratings methodology uses objective data and information gathered from publicly available sources and directly from the 529 plan administrators. Learn more about our methodology and rating criteria here.  

Saving For College has led the college savings arena for 25 years. As 529 plans evolve into a lifelong investment tool covering a wide range of qualified expenses beyond the traditional four-year college, objective information about these plans is more important than ever. We are proud to continue leading the way and innovating with the introduction of this new 529 rating system.

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About the author

Martha Kortiak Mert is COO of Saving For College, where she oversees partnerships, content creation, data management and web development. Over the past ten years, she has edited and written numerous articles that appear on Saving For College, been interviewed for numerous articles and podcasts, and presented college savings webinars.

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