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Which factor is MOST important to you when choosing a 529 plan? (2011-07-20)

Low costs 28% (84 votes)
The tax deduction or matching contribution program in my state 26% (79 votes)
Well-known program/investment manager 8% (24 votes)
Multi-manager (includes several fund families) 6% (18 votes)
Past investment performance/rankings 19% (57 votes)
Recommendation of family, friend, or financial adviser 4% (12 votes)
Recommendation of media or financial website 1% (4 votes)
Other or "don't know" 8% (23 votes)

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