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Summer Reading Program Promotion for 2014

Updated: 2014-06-12

Summer Reading Program Promotion for 2014

Many of the TIAA-CREF-managed 529 plans offer a promotion to parents with children enrolled in their state’s summer reading program. This statewide partnership with libraries is a great way to encourage children to read during the summer months while reminding parents of the importance of establishing a strong educational foundation both academically and financially. Winners are chosen at random, and the prize money (ranging from $529 to $5,529) can be used to open an account with the corresponding 529 plan.

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